Study after study has shown that consumers are growing increasingly comfortable with sharing information about themselves on social media networks. But, there are limits as to exactly what they are willing to post online, and marketers need to be aware that many consumers prefer to keep certain information to themselves.
Respondents to a recent survey conducted by global internet research firm uSamp made these privacy boundaries perfectly clear. While some differences exist between genders or vary by age group, the majority of the 600 men and women surveyed agreed on some critical points, including:
- Name. 86 percent of men and 88 percent of women said they freely share their name on social media.
- Religious affiliation. Six in 10 men and women replied “yes” when asked whether they would disclose their religion online.
- Relationship status. More than 70 percent of all respondents were comfortable sharing this.
- Brand preference. Good news for marketers here—nearly 80 percent of men and more than 75 percent of women said they would provide feedback on which brands they prefer.
The survey also revealed several more data points consumers would willingly share, although in these cases, men demonstrated a greater comfort level than women: Continue reading