The research found that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that: Continue reading
Results from Burson-Marsteller’s 2011 Asia-Pacific Corporate Social Media Study show that the vast majority (81 percent) of companies listed on The Wall Street Journal’s Asia 200 Index now have a corporate social media presence –and that’s up from less than half (40 percent) last year.
Thanks to this dramatic growth, the top companies in Asia closed the gap with the Fortune Global 100, where 84 percent of companies use social media channels for marketing and communications.
Unfortunately, though, companies in Asia may not be realizing the full potential of social media networks. According to Burson-Marsteller,most Asian multinationals continue to use social media to ‘push’ news and information at users, rather than engage in discussions. Among the companies studied, one-third of social media activity focuses on basic media and influencer outreach, rather than engagement on substantive corporate topics such as corporate social responsibility or thought leadership. Only 9 percent of the firms surveyed use corporate blogs for corporate marketing and communications, despite their value in helping explain complex topics.
In other findings: Continue reading
A new study by UBM TechWeb suggests social media is becoming increasingly important to IT decision makers who now use Twitter, LinkedIn and corporate blogs to talk shop, share information about technology vendors, compare products and services and even to help drive IT purchase decisions.
Analysts studied the social media consumption habits and preferences of almost 650 business technology decision makers. They found: Continue reading