Tag Archives: social media

A CMO’s Take On March Madness and #CustomerExperience

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March is one of my favorite months of the year. Why? Because as an athlete and  a CMO, March is when two of my great loves –basketball and the customer experience – collide, creating one phenomenally fun event: the NCAA college basketball tournament, one of the most popular athletic championships in the US. (In fact, the weeks-long tournament is so

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