Tag Archives: social media roi

Is Google+ Worth Marketers’ Time?

Google+ seems to have a lot of minuses. For a social networking site, it’s quite a lonely place, according to a new study that paints a bleak picture of user engagement. According to RJMetrics, the 170 million Google+ population would rather spend their time elsewhere – probably Facebook, Twitter or Pinterest. After analyzing info from the public timelines of 40,000

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Study: Only One in Ten Businesses Measures Social Media ROI

In previous posts, I’ve puzzled over the reluctance of certain industries and professions (for example, health care organizations and law firms) to embrace social media as part of their marketing and customer service strategies.  But, here’s something I find even stranger: Businesses that ramp up their social media use without a plan measure the effectiveness of their efforts. A study

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Seven Tips to Use LinkedIn for B2B Lead Generation

LinkedIn bills itself as the world’s largest professional network with more than 150 million members, including executives from every Fortune 500 company. With that kind of reach, LinkedIn is a B2B marketers dream. But what’s the best way to take advantage of all this social media platform has to offer? How can you use LinkedIn to put qualified leads into

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