Tag Archives: social media roi

Most Companies Still Not Measuring Social Media ROI

I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit hole?” Although a new study conducted seems to indicate that more and more corporate leaders do believe in the importance

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Could LinkedIn Answers Be the Ace in Your B2B Strategy?

LinkedIn is the social media darling of the B2B world. It provides an easy-to-use digital toolbox for traditional business tasks like business development, recruiting, networking, marketing and sales. So once you’ve set up a personal profile, built out your company profile, made some smart connections and joined a few groups, you’ve made the most of it, right? Not so fast–LinkedIn

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