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Big Data, Customer Intelligence, Data Driven Marketing, Digital Marketing, Facebook, Marketing Analytics, Marketing Trends, Social Media Marketing

Facebook Hearts Hashtags…Finally

facebookhashtagsFor a long time after hashtags became the de rigeur way to link conversations on Twitter, their presence on Facebook proved to be impossibly irritating to social media junkies. Why would anyone use a hashtag in a place where it served no purpose? Shouldn’t all status updates be customized to the channel where they’re posted?

But perhaps hashtag lovers had the bigger picture in mind all along. Perhaps they somehow just knew Facebook would eventually see the light and make hashtags a searchable part of its data, too. And finally, that time has come. Continue reading

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