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Study Identifies Serious Gap Between Executives’ Knowledge About Social Media And Its Use At Their Companies

The C-suite still can’t seem to get its arms around social media marketing. When it comes to incorporating key social network platforms into marketing, branding, customer service or outreach efforts, senior leaders say they realize consequences of lagging behind, and yet research conducted by Stanford University’s Rock Center for Corporate Governance and its Center for Leadership Development and Research clearly indicates otherwise.

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