Tag Archives: guy kawasaki

Building Social Media Trust: Converse Don’t Sell

I’ve been monitoring the great tweets coming out of the SiriusDecisions B2B marketing conference in Phoenix this week (#sds10), and I responded to one in particular caught my eye yesterday:  It doesn’t surprise me to learn that people aren’t feeling the trust when it comes to leveraging social media as a buying source.  We’ve all experienced the unwanted spamming of

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