Tag Archives: Google+

Why Now Is The Time for CMOs To Build Digital Relationships

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The life of a CMO can be unpredictable at times. Markets change, goals change, trends change, channels change . But no matter what, as the CMO, your core task remains the same: communicating the value of your company, both externally and internally. How do you keep from losing sight of that goal when everything is up in the air? Focus on your customers. It’s

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The Race to Affinity

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I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of Affinity’. I’ve been thinking about this idea alot in the last few weeks. What Is The Database Of Affinity? Affinity is the way that people express

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Google+ Beats Facebook in American Customer Satisfaction Index

The popularity of a social media platform doesn’t always correlate with high customer satisfaction . . . just take a look at what happens when you do a side-by-side comparison of Facebook and Google+. While Facebook users continue to far outnumber those with Google+ accounts (by many, many millions), Google+ can now boast a higher rating in customer satisfaction.  In

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