Tag Archives: Facebook

Content: Focus on Your Customers, Not Volume

stockxpertcom_id20629241_jpg_4e919c062aba02efbc8451c73c412b55

Feed the beast. Tame the monster. Stop the roar. Why do marketers insist on characterizing their content consumers as unruly, insatiable animals? I suppose it’s because that’s exactly the way many have learned to think of it. For years now, marketing organizations have been trying to create messaging that can fill what may seem like an infinite void. Just keep

Read more

Facebook Hearts Hashtags…Finally

IMG_3287

For a long time after hashtags became the de rigeur way to link conversations on Twitter, their presence on Facebook proved to be impossibly irritating to social media junkies. Why would anyone use a hashtag in a place where it served no purpose? Shouldn’t all status updates be customized to the channel where they’re posted? But perhaps hashtag lovers had

Read more

The Race to Affinity

AffinityTimeline_Snapseed

I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of Affinity’. I’ve been thinking about this idea alot in the last few weeks. What Is The Database Of Affinity? Affinity is the way that people express

Read more
« Older Entries