Tag Archives: digital marketing

@BrianSolis on The Future of Business, Generation C, and Napkins

Screenshot 2014-10-17 12.13.09

A few weeks ago, I sat down for a chat with Brian Solis (@briansolis) from the Altimeter group. We had a great time discussing a number of topics that are close to both our hearts, several from his smart and enlightening book, ‘What’s The Future of Business?’. You can watch the entire 30 minute video here.   If you haven’t read

Read more

Are Marketing Channels Becoming Irrelevant?

Bu4ZeFNIYAAVlJg

As a marketer, I love saying out loud in public forums that I think marketing channels are becoming irrelevant. It makes some marketers very uncomfortable. With all the talk of Digital-Channel-this-and-that, how can we even suggest that this is the case? Because a true focus on Customer Experience dictates that it must be so. How do customers connect with your

Read more

Throw Away the Crystal Ball – CMOs Now Know What CEOs Are Thinking

magnifying glass look inside

The C-suite can be a difficult place to achieve consensus and establish shared priorities, given that everyone there sees the enterprise through a different lens. What the CIO perceives as crucial to the company’s success might not be what the CFO wants to invest in, and what the CMO sees as a top priority might be at odds with the

Read more
« Older Entries