Tag Archives: corporate culture

Most Companies Still Not Measuring Social Media ROI

I find the continued unwillingness of some business executives to embrace social media to be, in the words of young Alice in Wonderland, “curiouser and curiouser.” Could it be a reluctance to go down what they perceive to be a “rabbit hole?” Although a new study conducted seems to indicate that more and more corporate leaders do believe in the importance

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Social Networking At Work Can Improve Morale And Reduce Employee Turnover

As any employer or human resource professional will tell you, employee turnover can have a dramatic impact on corporate costs in terms of recruitment, training and overall productivity. Retaining and motivating qualified, experienced staff goes a long way towards stabilizing a company’s performance and, ultimately, customer satisfaction . . . and now, there’s evidence that workplace social media networks can

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