Tag Archives: CMO

What Does It Take To Be An “Evolved” CMO?

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Marketers face plenty of pressure to keep up with the latest marketing strategies, tactics and channels. Something is always changing . . . and falling behind can leave your brand at a competitive disadvantage. For CMOs, the challenges are even more intense. In addition to adapting to the everyday needs of the changing marketing landscape, CMOs must also evolve as

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Throw Away the Crystal Ball – CMOs Now Know What CEOs Are Thinking

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The C-suite can be a difficult place to achieve consensus and establish shared priorities, given that everyone there sees the enterprise through a different lens. What the CIO perceives as crucial to the company’s success might not be what the CFO wants to invest in, and what the CMO sees as a top priority might be at odds with the

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Elevating Customer Experience: What Every CMO Needs to Know

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The days of building your brand solely through carefully-crafted marketing campaigns are long gone, and in this brave new world, every Chief Marketing Officer (CMO) needs to move cultivating a stellar customer experience to the very top the to-do list. What that means is that every channel, every touch point and every interaction must work in tandem so that ultimately

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