Content: Focus on Your Customers, Not Volume

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Feed the beast. Tame the monster. Stop the roar. Why do marketers insist on characterizing their content consumers as unruly, insatiable animals? I suppose it’s because that’s exactly the way many have learned to think of it. For years now, marketing organizations have been trying to create messaging that can fill what may seem like an infinite void. Just keep

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Shaking Up the Status Quo: Lessons from a “Disciplined Dreamer”

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Modern CMOs have become the Swiss Army knives of the C-suite, forging skill sets that combine strategy, tactical know-how, data-driven insights, on-the-spot analysis, creativity and perhaps a touch of fortune-telling. Nowadays, it’s not enough to fall back on what’s worked in the past or even to rely on what’s working right now. Rapid advances in technology and communications are changing

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Throw Away the Crystal Ball – CMOs Now Know What CEOs Are Thinking

magnifying glass look inside

The C-suite can be a difficult place to achieve consensus and establish shared priorities, given that everyone there sees the enterprise through a different lens. What the CIO perceives as crucial to the company’s success might not be what the CFO wants to invest in, and what the CMO sees as a top priority might be at odds with the

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