Category Archives: Social Media Marketing

Content: Focus on Your Customers, Not Volume


Feed the beast. Tame the monster. Stop the roar. Why do marketers insist on characterizing their content consumers as unruly, insatiable animals? I suppose it’s because that’s exactly the way many have learned to think of it. For years now, marketing organizations have been trying to create messaging that can fill what may seem like an infinite void. Just keep

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A CMO’s Take On March Madness and #CustomerExperience


March is one of my favorite months of the year. Why? Because as an athlete and  a CMO, March is when two of my great loves –basketball and the customer experience – collide, creating one phenomenally fun event: the NCAA college basketball tournament, one of the most popular athletic championships in the US. (In fact, the weeks-long tournament is so

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