Category Archives: Facebook

Facebook Hearts Hashtags…Finally

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For a long time after hashtags became the de rigeur way to link conversations on Twitter, their presence on Facebook proved to be impossibly irritating to social media junkies. Why would anyone use a hashtag in a place where it served no purpose? Shouldn’t all status updates be customized to the channel where they’re posted? But perhaps hashtag lovers had

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The Race to Affinity

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I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of Affinity’. I’ve been thinking about this idea alot in the last few weeks. What Is The Database Of Affinity? Affinity is the way that people express

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