Category Archives: Digital Marketing

What Does It Take To Be An “Evolved” CMO?

H2020-illu_copy.peshkova - Fotolia_0

Marketers face plenty of pressure to keep up with the latest marketing strategies, tactics and channels. Something is always changing . . . and falling behind can leave your brand at a competitive disadvantage. For CMOs, the challenges are even more intense. In addition to adapting to the everyday needs of the changing marketing landscape, CMOs must also evolve as

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Throw Away the Crystal Ball – CMOs Now Know What CEOs Are Thinking

magnifying glass look inside

The C-suite can be a difficult place to achieve consensus and establish shared priorities, given that everyone there sees the enterprise through a different lens. What the CIO perceives as crucial to the company’s success might not be what the CFO wants to invest in, and what the CMO sees as a top priority might be at odds with the

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London Is Known For Westminster Abbey, Buckingham Palace And Now . . . The Customer Experience

photo by: Paige O'Neill

I’m in London attending a number of different events, and over the past few days I’ve been struck by this: It seems that companies here truly understand what it means to deliver a great customer experience. (And yes, I’m feeling that way even after struggling with the hassles of London’s current transit strike . . . so, you know I

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