Category Archives: Digital Marketing

Throw Away the Crystal Ball – CMOs Now Know What CEOs Are Thinking

magnifying glass look inside

The C-suite can be a difficult place to achieve consensus and establish shared priorities, given that everyone there sees the enterprise through a different lens. What the CIO perceives as crucial to the company’s success might not be what the CFO wants to invest in, and what the CMO sees as a top priority might be at odds with the

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London Is Known For Westminster Abbey, Buckingham Palace And Now . . . The Customer Experience

photo by: Paige O'Neill

I’m in London attending a number of different events, and over the past few days I’ve been struck by this: It seems that companies here truly understand what it means to deliver a great customer experience. (And yes, I’m feeling that way even after struggling with the hassles of London’s current transit strike . . . so, you know I

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Evolve or Die: Are Marketing Campaigns Destined for Extinction?

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Remember how business professionals used to be completely devoted to the BlackBerry – so much so that “Crackberry” was named Word-of-the-Year in 2006? Back then, we didn’t realize that most of the technology we were holding near-and-dear would quickly become passé. But now, we’re getting more accustomed to the rapid evolution of technology and processes. Looking around, I know that much of

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