Category Archives: Branding

The Race to Affinity


I was in London a few weeks ago and attended Forrester’s EMEA Forum for Marketing Leaders. A thought-provoking event! One of the ideas which got people buzzing the most, was Nate Elliott’s ‘Database of Affinity’. I’ve been thinking about this idea alot in the last few weeks. What Is The Database Of Affinity? Affinity is the way that people express

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What The Harlem Shake Teaches Us About Authenticity

girls playing telephone

Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the message to the next person, and so on through a line of people until the last player announces the message to the entire group? As I’m sure

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