Marketing Pros Prefer Facebook Over LinkedIn
But, that’s not necessarily the case for advertising and marketing executives.
In fact, the social media site this group favors –and by a rather large margin — is . . . Facebook.
LinkedIn comes in a distant second.
By almost three to one (56 percent to 21 percent), the 500+ ad and marketing pros who participated in a recent survey voted Facebook as the social media site they would most prefer if they could only choose one.
The Creative Group, developers of this new research, also found that some of those polled favor completely different social networks. After Facebook and LinkedIn, came Google+ (12 percent), Twitter (4 percent) and “other” (2 percent). (Five percent of those polled either didn’t know or didn’t answer the question.)
Perhaps it should come as no surprise that marketing and advertising execs prefer Facebook over LinkedIn. As Donna Farrugia, executive director of The Creative Group, explained, these pros are somewhat accustomed to blurring the lines between work and their personal lives.
“Those in the creative industry tend to blend their professional and personal lives, including interactions they have online,” she said.
Another survey question asked the execs what mistake they felt creative professionals made most frequently on their social media profiles. Interestingly, the responses broke down like this:
Not updating it often enough (29 percent)
Providing too much information (24 percent)
Including inappropriate information (18 percent)
Providing too little information (16 percent)
Other (4 percent)
Don’t know/no answer (9 percent)
These results could prove useful to job-seekers, now that social media sites are increasingly a part of hiring decisions. Does knowing that the executives polled feel that many in the field don’t keep their profiles and online information updated well enough, or that they provide too much information, inspire you to update your settings or adjust your communication style?
“Social media profiles have become an important branding and marketing tool for creative professionals.Whether the purpose of your account is purely to connect with friends or drum up referrals and job leads, make sure it paints the best picture of you,” Farrugia advised.
What can you do to improve your online presence? The Creative Group suggests following a few simple guidelines, including: proofreading your social media posts, sharing good information, posting regularly and perhaps most obvious of all, not sharing details online that might dissuade someone from hiring you.